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The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jibril, Abdul Bashiru Kwarteng, Michael Adu Chovancová, Miloslava Pilik, Michal |
| Copyright Year | 2019 |
| Abstract | AbstractThis paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtua... |
| Starting Page | 1673640 |
| Ending Page | 1673640 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| DOI | 10.1080/23311975.2019.1673640 |
| Alternate Webpage(s) | https://www.cogentoa.com/article/10.1080/23311975.2019.1673640.pdf |
| Alternate Webpage(s) | https://doi.org/10.1080/23311975.2019.1673640 |
| Volume Number | 6 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |