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Resistance and Susceptibility to Persuasion Across the Political Spectrum
| Content Provider | Semantic Scholar |
|---|---|
| Author | Schweizer, Tina H. Krochik, Margarita |
| Copyright Year | 2012 |
| Abstract | The present study examined how political ideology may interact with persuasion occurring at varying levels of awareness to predict explicit attitude change of liking for coffee and tea. Sixty-three New York University students (37 female, 26 male) were influenced at either an implicit level (i.e., outside of awareness), using a modified evaluative conditioning procedure, or at an explicit level, by reading strong arguments, to either like coffee and dislike tea or vice versa. We found a significant interaction between political ideology and type of persuasion, such that conservatives exhibited greater attitude change following implicit rather than explicit persuasion, whereas liberals exhibited greater attitude change following explicit rather than implicit persuasion. Our findings are interpreted in terms of the psychological needs underlying ideological orientation, along with insight from the Associative Propositional Evaluation model and the Heuristic-Systematic Processing model. |
| File Format | PDF HTM / HTML |
| DOI | 10.1037/e525792013-004 |
| Alternate Webpage(s) | https://cpb-us-w2.wpmucdn.com/campuspress.yale.edu/dist/a/1215/files/2015/11/2011_Schweizer-Krochik-Jost-2011-1djc8xs.pdf |
| Alternate Webpage(s) | https://doi.org/10.1037/e525792013-004 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
