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Marketing Challenges for the Next Decade
| Content Provider | Semantic Scholar |
|---|---|
| Author | Dev, Chekitan S. Olsen, Michael D. |
| Copyright Year | 2000 |
| Abstract | Information technology will drive a brave, new world of marketing—provided marketers figure out how IT can help them. |
| Starting Page | 41 |
| Ending Page | 47 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/S0010-8804(00)88884-9 |
| Volume Number | 41 |
| Alternate Webpage(s) | https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1776&context=articles |
| Alternate Webpage(s) | https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1776&context=articles&httpsredir=1&referer= |
| Alternate Webpage(s) | https://doi.org/10.1016/S0010-8804%2800%2988884-9 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |