Loading...
Please wait, while we are loading the content...
Similar Documents
Why do people not subscribe to cable television ? A Review of the Evidence
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kieschnick, Robert L. McCullough, B. D. Biglaiser, Gary Duvall, Jerry B. Herman, Judy Prisbrey, J. |
| Copyright Year | 1998 |
| Abstract | We review the literature on the demand for cable television and on the characteristics of cable subscribers and non-subscribers to address two issues. First, what is the influence of household income on household use of cable television. Second, how do cable subscribers and non-subscribers differ. On the first issue, the evidence examined suggests that while household income is an influence on a household’s decision to subscribe to cable television, it is not a significant influence. Rather, household income is a more important determinant of household purchases of premium cable video programming services. On the second issue, the evidence suggests that characteristics of cable subscribers and non-subscribers have changed significantly over time. Quite some time ago households subscribed to cable to obtain clearer broadcast signals. More recently, households are subscribing to cable to obtain video programming uniquely available on cable. Further, cable subscribers increasingly differ from non-subscribers in their TV viewing habits and preferences. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.tprc.org/abstracts98/kieschnick.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |