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Consumer brand engagement in social networking sites and its effect on brand loyalty
| Content Provider | Semantic Scholar |
|---|---|
| Author | Jayasingh, Sudarsan |
| Copyright Year | 2019 |
| Description | AbstractMarketers today use social networking sites as their communication channel to promote their brands. There is a growing importance to this media to increase consumer's online participation a. |
| Starting Page | 1698793 |
| Ending Page | 1698793 |
| Page Count | 1 |
| File Format | PDF HTM / HTML |
| DOI | 10.1080/23311975.2019.1698793 |
| Volume Number | 6 |
| Alternate Webpage(s) | https://www.cogentoa.com/article/10.1080/23311975.2019.1698793.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |