Loading...
Please wait, while we are loading the content...
Similar Documents
On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products
| Content Provider | Semantic Scholar |
|---|---|
| Author | Akaichi, Faical Nayga, Rodolfo M. María, Gil José |
| Copyright Year | 2010 |
| Abstract | This paper proposes the use of multi-unit auctions in studying consumers' willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for not just the first unit but also subsequent units of a product, the demand curve, consumer surplus, the determinants of consumers' WTP for each auctioned unit, and the effect of potential price discount strategies. |
| Starting Page | 311 |
| Ending Page | 317 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| Volume Number | 39 |
| Alternate Webpage(s) | http://ageconsearch.umn.edu/bitstream/60983/1/Poster%20for%20AAEA%20meeting%202010.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
