NDLI: Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda di CV. Indah Sakti Kota Pinang

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Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda di CV. Indah Sakti Kota Pinang

Content Provider	Semantic Scholar
Author	Margery, Errie
Copyright Year	2015
Abstract	Buying decision is an inclination to buy a product, based on the strong trust for service. The condition of tight business competition, caused by the variety of motorcycle products today, has encouraged consumers to identify their decision making to select a certain brand which meets the criteria of an ideal motorcycle. The formulation of the problem in the research was whether brand image and quality of product had positive and significant influence on the decision to buy Honda motorcycles at CV Indah Sakti, Kota Pinang, partially and simultaneously. The objective of the research was to know and to analyze the influence of brand image and the quality of product on the decision to buy Honda motorcycles at CV Indah Sakti, Kota Pinang. The type of the research was descriptive quantitative with an explanatory method. The population was the customers of Honda motorcycles at CV Indah Sakti, Kota Pinang, in 2013. The samples were 70 customers who bought Honda motorcycles at CV Indah Sakti, Kota Pinang from January to March, 2013. The data were gathered by conducting interviews with questionnaires and documentary study. The variables were measured with likert scale. The result of the research showed that brand image and the quality of product had significant influence on the decision to buy Honda motorcycles at CV Indah Sakti, Kota Pinang. Partially and simultaneously, brand image influenced the decision to buy Honda motorcycles at CV Indah Sakti, Kota Pinang.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repository.usu.ac.id/bitstream/handle/123456789/47112/Cover.pdf;jsessionid=947A87CBAAC9FAE5782E30E9F870CF9A?sequence=7
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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