Loading...
Please wait, while we are loading the content...
Similar Documents
A Comparative Study of the Used Persuasive Techniques between Women and Men ’ S Youtube Advertisements of Perfume
| Content Provider | Semantic Scholar |
|---|---|
| Author | Р. Нариман Д. |
| Copyright Year | 2019 |
| Abstract | The current paper presents a compartive examination of the persuasive techniques exploited in the commercial advertisements of women’s and men’s perfume from the socio-pragmatic perspective. The selected commercials advertisements are taken from six international brands of perfume namely: Dior, Dolce & Gabbana (women’s perfume), Chanel No.5, Davidoff, Hugo Boss and Tom Ford (men’s perfume). The method of this paper is a combination of two sociolinguistic observations and two pragmatic models. The sociolinguistic observations focus on the gendered differences in the choice of colour terms, adjectives, hedges and the topics of public discussions. The pragmatic models concentrate on the cases of not-observing Grice’s maxims and the off record strategies (OFR) of politeness theory. The analysis reveals that the socio-pragmatic persuasive techniques examined in the commercials of women's perfume are different from those employed in the commercials of men's perfume. This shows that the language of women's commercial perfumes is socio-pragmatically distinctive from that of men's perfumes. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(19)/4-12.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
