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Estrategia de crecimiento y competitividad para las curtiembres de Villapinzón
| Content Provider | Semantic Scholar |
|---|---|
| Author | Moreno, July Andrea López Ramírez, Catalina Muñoz |
| Copyright Year | 2018 |
| Abstract | The growing increase in exports of leather without added value has been a determining factor in the low growth of the national industry, as it has caused a shortage of raw materials, and there is evidence of an increase in imports of footwear and leather goods which, by presenting greater added value and competitive prices, are obtaining a greater share in the national market, causing a reduction in the participation of national tanneries. The tannery industry is born in the municipality of Villapinzón, currently there are about 81 small and medium enterprises that perform a craft trade, these are characterized by being family businesses, mostly informal and with reduced levels of education, in addition to limited access to financial resources that do not allow them to acquire technology to be more efficient in their production processes. For this reason, the objective of this research is to propose a strategy to improve the competitiveness of the companies in the tannery subsector of Villapinzón. To this end, a qualitative methodology was developed, taking as a method the single case study, which was developed under a triangulation approach based on documentary review, interviews and the focus group. The application of the methodology made it possible to identify three competitive factors such as quality, environmental management and innovation, which have enabled the company Colombo Italiana de Curtidos S.A.S. successfully overcome the obstacles facing the sector. Finally, the strategy of the associative model between companies will allow the tanneries of Villapinzón to improve their competitiveness and face the limitations of the subsector related to productivity and environmental management. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://ciencia.lasalle.edu.co/cgi/viewcontent.cgi?article=1260&context=finanzas_comercio |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
