NDLI: Model of Market Orientation of High-tech Firms in the Czech Republic

Content Provider	Semantic Scholar
Author	Jangl, Patrik
Copyright Year	2015
Abstract	Th is article will contribute to better understanding of the phenomenon of market orientation and measurement of market orientation on the Czech market. Th e primary aim of this paper is to describe a concept of market orientation and to develop a modifi ed model of market orientation (MMOM). Th e target group of respondents is mainly managers (N=328) of high-tech companies. Reached respondents were asked to fi ll in a questionnaire prepared on a website in digital form. A seven-point Likert-type scale ranging from 1 (absolutely disagree) to 7 (absolutely agree) were used to help the respondents express their opinion. Th e main method of statistical analysis is exploratory and confi rmatory factor analysis. Th is analysis supported the hypothesis about four-factor structure. Four dimensions (Customer Intelligence Generation, Competitor Intelligence Generation, Intelligence Dissemination & Integration and Responsiveness to Market Intelligence) were found.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://publikace.k.utb.cz/bitstream/handle/10563/1005237/Fulltext_1005237.pdf;jsessionid=ACC620A3E486D5023BA355E587645920?sequence=1
Language	English
Access Restriction	Open
Subject Keyword	Customer intelligence Czech dysplasia, metatarsal type Darknet market Factor analysis Responsiveness Web Site
Content Type	Text
Resource Type	Article

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