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Dalam menghadapi persaingan yang semakin ketat, salah satu hal yang dapat dilakukan perusahaan adalah dengan mengkoordinasikan kegiatan pemasarannya. Hal tersebut dilakukan perusahaan untuk memenuhi kebutuhan, menciptakan kepuasan dan pada akhirnya membuat pelanggannya setia atau loyal terhadap mere
| Content Provider | Semantic Scholar |
|---|---|
| Author | Maranatha, Kristen |
| Copyright Year | 2008 |
| Abstract | The company should coordinate all of their marketing activities to face the tight competition recently. They should do that to fill consumer needs, create satisfaction and finally make consumer loyal on brand of their product and service. One of some factors that influences Brand Loyalty is Trust in a Brand. Trust in a Brand consists of Brand Characteristics, Company Characteristics, Consumer-Brand Characteristics. This research is done by distributing questioners to respondents around Maranatha Christian University especially Blackberry handphone users. It used SPSS 14.0 with multiple linier regression to examine datas. The result shows Trust in a Brand has an impact on Brand Loyalty. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://repository.maranatha.edu/14405/1/0652298_Abstract_TOC.pdf |
| Alternate Webpage(s) | https://repository.maranatha.edu/14278/1/0652092_Abstract_TOC.pdf |
| Alternate Webpage(s) | https://repository.maranatha.edu/14218/1/0652007_Abstract_TOC.pdf |
| Alternate Webpage(s) | https://repository.maranatha.edu/14378/1/0652253_Abstract_TOC.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
