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Character Trustworthiness 1 Running Head : CHARACTER TRUSTWORTHINESS The persuasive influence of a fictional character ’ s tru tworthiness
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kepler, Markus Appel Johannes |
| Copyright Year | 2013 |
| Abstract | The present research examined the role of a fiction al character's trustworthiness on narrative persuasion. The authors suggest that trus tworthiness indicators within the story, rather than paratextual cues (fact-fiction-labeling ) affect persuasive outcomes. An experiment on fuel-efficient driving behavior (gree n driving) was conducted, with behavioral intentions and self-reported behavior (t hree weeks post-exposure) as dependent variables. A story with a trustworthy character who introduced green driving behavior led to stronger intentions to engage in fuel-efficient driving among car owners than a story with a less trustworthy character who provided the same information or a control story. Low character trustworthiness was particularly detrimen tal to story-consistent intentions and behavior for recipients who were not deeply immerse d into the story world (low narrative presence). |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://aom.jku.at/files/2013_Appel-Mara_The-persuasive-influence-of-a-fictional-characters-trustworthiness.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
