La licitud de la publicidad comparativa en el derecho comparado y en Ecuador

Content Provider	Semantic Scholar
Author	Carrera, Andrea Fernanda Cifuentes
Copyright Year	2008
Abstract	In the present days, advertising has become the principal tool used by the business men, to promote their products or services in the market. Comparative advertising can be defined, as the advertising announcement that contains a comparison, that outstands the own products or services among of the others that are offered. The comparison’s content outstand the advantages and virtues of the proper offer. The lawfulness of this publicity type depends on the correct observance and compliment of certain requirements and law principles; that guarantee the rights and interests of the consumers, the competitors and the society. The elements that determine the publicity’s lawfulness are: the similarity of the compared objects, the truthfulness of the contents and the comparison parameters and the particular laws that each State has to qualify the publicity’s legality. In Ecuador, comparative advertisement has not been specifically regulated. The Organic Law of the Consumer’s Defense and the Intellectual Property Law, have rules about false and misleading advertising that can be considered as unfaithful competence. These laws determine in a negative way, the conditions that advertising must fulfill, in order to be considered legal.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://repositorio.usfq.edu.ec/bitstream/23000/277/1/86749.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article