NDLI: Análisis y expansión de la orientación al mercado: una validación empírica en empresas españolas

Content Provider	Semantic Scholar
Author	Camino, Jaime Rivera
Copyright Year	1997
Abstract	Este articulo presenta un analisis critico de las tradicionales perspectivas de la Orientacion al Mercado para justificar la necesidad de una nueva definicion. Tambien expone el marco teorico de una definicion que ha sido validada en tres paises. Aunque esta definicion integra las operacionalizaciones de Narver y Slater y Kholi y Jaworski, se distingue de estas porque considera a la Orientacion al Mercado como una estrategia competitiva de la organizacion. Los resultados obtenidos en esta investigacion nos indican que esta definicion es valida para las problematicas competitivas de diversos sectores economicos. Asimismo, tambien confirma que la Orientacion al Mercado debe considerar a los trabajadores como el primer cliente de la empresa.
Starting Page	43
Ending Page	69
Page Count	27
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://e-archivo.uc3m.es/bitstream/handle/10016/6411/db970403.pdf?sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in