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Innovation of shopping experience based on smartphone behavior in purchasing process
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bačík, Radovan Kakalejcík, L. Gavurová, Beáta |
| Copyright Year | 2017 |
| Abstract | Radovan Bacik, PhD, Associate Professor, MBA, Head of the Department of Marketing and International Trade, Faculty of Management, University of Prešov in Prešov (Prešov, Slovak Republic); Lukas Kakalejcik, PhD Student, Department of Applied Mathematics and Business Informatics, Faculty of Economics, Technical University of Košice (Košice, Slovak Republic); Beata Gavurova, PhD, Associate Professor, MBA, Department of Banking and Investment, Faculty of Economics, Technical University of Košice (Košice, Slovak Republic) |
| Starting Page | 99 |
| Ending Page | 111 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.21272/mmi.2017.4-09 |
| Alternate Webpage(s) | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2017_4_99_111.pdf |
| Alternate Webpage(s) | https://doi.org/10.21272/mmi.2017.4-09 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |