NDLI: An Assessment of Pricing Strategies and Consumer Behavior in the Telecommunication Sector: A Case of Safaricom Kenya Limited

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An Assessment of Pricing Strategies and Consumer Behavior in the Telecommunication Sector: A Case of Safaricom Kenya Limited

Content Provider	Semantic Scholar
Author	Otiende, John
Copyright Year	2018
Abstract	...................................................................................................................... iv ACKNOWLEDGEMENT ................................................................................................ vi DEDICATION.................................................................................................................. vii LIST OF TABLES ............................................................................................................. x LIST OF FIGURES .......................................................................................................... xi LIST OF ABBREVIATIONS ......................................................................................... xii CHAPTER ONE ................................................................................................................ 1 1.0 INTRODUCTION........................................................................................................ 1 1.1 Background of the Study ............................................................................................... 1 1.2 Statement of the Problem ............................................................................................... 8 1.3 Purpose of the Study ...................................................................................................... 9 1.4 Research Questions ........................................................................................................ 9 1.5 Significance of the Study ............................................................................................. 10 1.6 Scope of the Study ....................................................................................................... 10 1.7 Definition of Terms...................................................................................................... 11 1.8 Chapter Summary ........................................................................................................ 11 CHAPTER TWO ............................................................................................................. 12 2.0 LITERATURE REVIEW ......................................................................................... 12 2.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://erepo.usiu.ac.ke/bitstream/handle/11732/4343/OTIENDE%20JOHN%20MBA%202019.pdf?isAllowed=y&sequence=1
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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