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Aalborg Universitet Business Model Creativity : A Horizontal Insight Model
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kristiansen Brøndum, Kristian Hansen, Søren |
| Copyright Year | 2018 |
| Abstract | This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decisionmaking phase of business model innovation. Please cite this paper as: Brøndum K., Byrge C., Hansen S. (2018), Business Model Creativity: A Horizontal Insight Model, Journal of Business Models, Vol. 6, No. 2, pp. 10-14 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://vbn.aau.dk/ws/portalfiles/portal/292808335/Brondum_Byrge_Hansen.pdf |
| Alternate Webpage(s) | http://vbn.aau.dk/files/292808335/Brondum_Byrge_Hansen.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |