NDLI: 1 First Impression The study " Attention web designers : You have 50 milliseconds to make a good first impression !

Please wait, while we are loading the content...

1 First Impression The study " Attention web designers : You have 50 milliseconds to make a good first impression !

Content Provider	Semantic Scholar
Author	Schweigert, Victoria-Anne Geyer-Schulz, Andreas
Copyright Year	2018
Abstract	A study of the Human-Oriented Technology Lab at Carleton University shows that users form an opinion (first impression) regarding a new website in 50 milliseconds (Lindgaard et al (2006)). Furthermore, the Halo effect causes that the first impression will be transferred on the whole organization. For this reason, it is very important to optimize a website before one starts with marketing activities. There is no thing as a second first impression. In this contribution, we analyse the website of a new scientific journal. The usability test covers 2 areas: The layout and the functionality of the website on a variety of devices (mobile devices (Android, iOS), Macs, PCs with different browsers). Victoria-Anne Schweigert Information Services and Electronic Markets, Karlsruhe Institute of Technology (KIT) Kaiserstraße 12, D-76131 Karlsruhe, Germany, v.schweigert@kit.edu Andreas Geyer-Schulz Information Services and Electronic Markets, Karlsruhe Institute of Technology (KIT) Kaiserstraße 12, D-76131 Karlsruhe, Germany andreas.geyer-schulz@kit.edu Archives of Data Science (Online First) DOI 10.5445/KSP/1000085951/07 KIT Scientific Publishing ISSN 2363-9881 Vol. 4, No. 1, 2018 2 Victoria-Anne Schweigert and Andreas Geyer-Schulz
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://publikationen.bibliothek.kit.edu/1000088936/20908536
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in