Loading...
Please wait, while we are loading the content...
Similar Documents
Marketing social: responsabilidade social quanto ao uso de preservativo: conscientizando a população e agregando valor a marca
| Content Provider | Semantic Scholar |
|---|---|
| Author | Gomes, Victor Marra |
| Copyright Year | 2006 |
| Abstract | The numbers of companies are growing which upsets the society. They are not able to close their eyes for the world reality, where the chaos is settled about number of people with AIDS. Actually, there is in the world near of 40 million people infected by HIV virus and it is impossible to ignore the facts. Observing the global panorama we can see install the habit of prevention on that not infected. But how can we do that? Advising and instruct the population for using condoms. Companies are noticing that they cannot to be developed alone. The evolution of any section is directly linked to the evolution of the society. Therefore, to create a differential, companies began to realize behind their limitations that exists a society that needs to fulfill their responsibilities: Social responsibility. There is no doubt AIDS is just an additional social problem however people cannot solve it immediately. Companies are often using the Social Marketing to settle this problems and the companies image are becoming better and they are creating a differential competition in the market. While the population does not recognize HIV as a threat to the development and the safety, there won't be victorious in the war against the epidemic. Occurring reword of the advertising campaigns, way not to vulgarize the illness and reaching the awareness of the population, the observed reality how much to the increasing number of infected for the AIDS and pregnant she can be brightened up using the good and old condom, thus reverting this picture that is increasing since the sprouting of the illness. Any solution? Prevention! Cure? Social care. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.repositorio.uniceub.br/bitstream/123456789/1691/2/20222285.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
