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Analisis Brand Awareness, Brand Association Perceived Quality Dan Pengaruhnya Terhadap Keputusan Pembelian
| Content Provider | Semantic Scholar |
|---|---|
| Author | Hartiningtiya, Ayu Assegaff, Mochamad |
| Copyright Year | 2010 |
| Abstract | As for intention of this research is to analyses influence of awareness brand to decision of purchasing of motorbike of Honda in Kecamatan Kaliwungu Kabupaten Kendal, to analyse influence of assosiation brand to decision of purchasing of motorbike of Honda to analyse influence of perceived of quality to decision of purchasing of motorbike of Honda and to analyses influence of awareness brand, assosiation brand and perceived of quality to decision of purchasing of motorbike of Honda. In this research of population which in using is all user of motorbike parrot brand of Honda exist. Amount of taken sample will be rounded up to become 100 responder with its intake method of him is the non sampling probality. Data analyzer which is used in this research is validity test, test reliability, analyses doubled regression, examination of coefficient and hypothesis of determination. Pursuant to result of analysis hence can be concluded as follows there are influence which is significant between awareness brand to Decision of purchasing, there are influence which is significant among association brand to Decision of purchasing, there are influence which is significant among perceived of quality to decision of purchasing, there are influence which is significant among awareness brand ( X1), association brand ( X2) and perceived of quality ( X3) to decision of purchasing ( Y) and Coefficient value of determination ( Adjusted R Square) is equal to 0,596 or 59,6% meaning variable constribution of brand awareness ( X1), association brand ( X2) and perceived of quality ( X3) to Decision of purchasing ( Y) equal to 77,6% and the rest 40,4% influenced by other factors. Keyword : Brand Awareness, Brand Association, Perceived Quality, Decision of Purchasing |
| Starting Page | 500 |
| Ending Page | 507 |
| Page Count | 8 |
| File Format | PDF HTM / HTML |
| Volume Number | 11 |
| Alternate Webpage(s) | http://jurnal.unissula.ac.id/index.php/ekobis/article/download/511/420 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
