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Artificial or Real Fur ? An Empirical Study on Fur Consumer Behaviour in Germany
| Content Provider | Semantic Scholar |
|---|---|
| Author | Möslein-Tröppner, Bodo Stros, Michael Ríha, David |
| Copyright Year | 2019 |
| Abstract | In recent years, an increasing number of consumers are choosing to wear fur clothes, made from artificial or real fur. This has resulted in an increase in the global consumption of real fur and growth in the number of fur farms. In addition, because of nonspecies-appropriate livestock farming, the reputation of fur farms is increasingly attracting public criticism and the resulting fur scandals are reported at regular intervals in the media. The research objective of the present empirical study was therefore to investigate the consumer behaviour of fur buyers in the German market. The aim was to identify the most relevant factors resulting in a purchase decision of a specific fur type of either artificial or real fur. For this purpose, four research questions were derived. Consequently, over 2,018 interviews in different German regions were conducted. The analysis of the survey results has revealed some interesting differences and similarities regarding the purchase behaviour of artificial and real fur clothes buyers. Furthermore, this study could identify a need for future research within this subject area. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.ffhs.ch/?action=get_file&id=612&resource_link_id=342e |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
