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Annals of the University of Oradea Fascicle of Textiles, Leatherwork
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ana, Prunea |
| Copyright Year | 2014 |
| Abstract | The role of this paper is to highlight the position of the European players in the textile market and the challenges to which they are subjected. In this paper are presented ways, taking the „diamond" model of M. Porter and are adapted to the situation of the textile market. These adaptations have outlined the main existing problems and the possible solutions that can ensure the long-term competitive advantage. Gaining a competitive advantage based on innovation, the development of production and outsourcing strategies using the "diamond" model of M. Porter, we can say that is one of the viable solutions for gaining competitive advantages necessary for proper European companies to face competition from countries outside Europe. As developing countries do not meet certain environmental standards or norms of European law, but in terms of product innovation and development of new materials, they do not have the necessity for technology. We conducted an analysis of the factors that play a key role in the production of textiles, representing how they are used in the favor of European companies such investments to be supplemented can be found in how these factors act on the total costs. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.textile.webhost.uoradea.ro/Annals/Vol%20XV-no%20II/Art.%20nr.%2067,%20pag%20173-176.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
