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A Study on Effective Website Implementation through Comaprison Analysis of the Shopping Mall Websites in Korea and China
| Content Provider | Semantic Scholar |
|---|---|
| Author | Kwon, Young Jik |
| Copyright Year | 2013 |
| Abstract | This paper mainly focuses on comparison analysis of the quality factors targeted at one shopping mall web site in Korea and China. There are a total of 14 hypothesis, and we use the SAS 9.2 statistical package tool. The survey to verify those hypothesis is filled out by 519 voluntary participants. The following describes the results that are found. The shopping mall web site of two countries shows a difference in terms of design, communication, community, commercialization, security, customer satisfaction, repurchase intention, contents, e-commerce, customer loyalty, interaction, technology, reliability, and size. Therefore, we suggest how to implement more effective shopping mall websites based on those 14 factors. |
| Starting Page | 93 |
| Ending Page | 105 |
| Page Count | 13 |
| File Format | PDF HTM / HTML |
| DOI | 10.9723/jksiis.2013.18.5.093 |
| Volume Number | 18 |
| Alternate Webpage(s) | http://ocean.kisti.re.kr/downfile/volume/ksiis/SOJBB3/2013/v18n5/SOJBB3_2013_v18n5_93.pdf |
| Alternate Webpage(s) | https://doi.org/10.9723/jksiis.2013.18.5.093 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |