NDLI: Mogelijkheden en effectiviteit van apps voor communicatie met consumenten; De Veggipedia-case

Content Provider	Semantic Scholar
Author	Wijk-Jansen, E. E. C. Van Robbemond, Robbert M. Onwezen, Marleen C. Verdouw, C. N.
Copyright Year	2014
Abstract	In opdracht van Tuinbouw Digitaal heeft LEI Wageningen UR een literatuurstudie gedaan naar apps als vorm van communicatie met consumenten. Bovendien is kwalitatief consumentenonderzoek gedaan naar de sterke en verbeterpunten van de door de groente- en fruitsector ontwikkelde Veggipedia-app. Naar aanleiding van het onderzoek wordt onder andere aanbevolen om deze app verder te ontwikkelen tot een betrouwbare en veelzijdige app, die bijdraagt aan gezonder, lekkerder, gevarieerder, veiliger en seizoensgebonden eten.LEI Wageningen UR was commissioned by Tuinbouw Digitaal to carry out a review of the literature on apps as a medium of consumer communication. Around the same time, we also conducted a qualitative consumer survey to determine the strengths of and the scope for improvement in Veggipedia, an app developed by the fruit and vegetable sector. The research findings resulted in recommendations to continue to develop Veggipedia into a reliable and versatile app that will encourage people to eat healthier, tastier, safer, seasonal, and more varied food.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://edepot.wur.nl/336219
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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