NDLI: Claves para el desarrollo de la comunicación corporativa en los sectores tradicionales

Content Provider	Semantic Scholar
Author	Arráez, Rocío Blay Osuna, María Teresa Benlloch Peris, Guillermo
Copyright Year	2014
Abstract	The purpose of this research is to offer clues which contribute to the development of communication in the traditional sectors. After an in depth study of the corporate's theoretical pillars and these sectors' casuistry, it's been developed a qualitative methodology with the involvement of its professionals, representatives of the sectorial associations and other professionals in the communication field. The conclusions include a list of suggestions linked to three dimensions that have as an objective to install the communication culture, achieving a cooperation between the diferent enterprises in order to build strong territorial brands and to help the trusting and efficient relationship between agencies and organisations.
Starting Page	16
Ending Page	34
Page Count	19
File Format	PDF HTM / HTML
DOI	10.5565/rev/qp.23
Volume Number	19
Alternate Webpage(s)	http://repositori.uji.es/xmlui/bitstream/handle/10234/121063/67243.pdf?isAllowed=y&sequence=1
Alternate Webpage(s)	https://doi.org/10.5565/rev%2Fqp.23
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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