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The conditional effect of inter functional coordination on the relationship between customer orientation and firm performance: empirical evidence from manufacturing firms, Nairobi, Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Chebet, Sang C. Gabriel, Simiyu Bonuke, Ronald N. |
| Copyright Year | 2018 |
| Abstract | The purpose of this study was to investigate the conditional effect of inter functional coordination on the relationship between Customer orientation and Firm performance. Specific objectives were: to determine the effect of Customer orientation on Firm performance and to investigate the effect of Inter Functional coordination on Firm performance. The study also explored the conditional effect of Inter Functional coordination on the relationship between Customer orientation and Firm performance. The study was guided by Stakeholders Theory and Resource Based Theory. Explanatory research design was used and data collected by questionnaires from a sample size of 300 using random sampling technique. Cronbach alpha was used to test reliability of the research instrument. Pearson correlation and multiple regression models were |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://ir.mu.ac.ke:8080/xmlui/bitstream/handle/123456789/2212/Simiyu%20Gabriel.pdf?isAllowed=y&sequence=1 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
