Loading...
Please wait, while we are loading the content...
Similar Documents
Why did I prefer to vote for my political party
| Content Provider | Semantic Scholar |
|---|---|
| Author | Saxena, Stuti |
| Copyright Year | 2015 |
| Abstract | The case study revolves around discussions by a group of students of a popular university in a cafeteria. State elections in Uttar Pradesh had just finished and students were wondering as to how the election results were against their pre-conceived notions. They were discussing about the reasons as to why they voted for their preferred political party as first-time voters. Overall, this case study purports to assess the impact of political parties' branding on voters' decision-making. The case study seeks to raise three concerns: how does political parties' branding influence voters' decision-making?; what are the key factors which influence a voter in decision-making process?, and why is psephology so different in a multi-party system in developing economies' contexts? A consumer-oriented approach is developed for assessing the impact of political parties' branding on voters' decision-making. It is concluded that voters' decision-making is influenced by the political parties' branding initiatives. |
| Starting Page | 31 |
| Ending Page | 46 |
| Page Count | 16 |
| File Format | PDF HTM / HTML |
| DOI | 10.2139/ssrn.2699460 |
| Volume Number | 3 |
| Alternate Webpage(s) | https://mpra.ub.uni-muenchen.de/68216/1/MPRA_paper_68216.pdf |
| Alternate Webpage(s) | http://www.kspjournals.org/index.php/JSAS/article/download/619/785 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
