NDLI: La eficacia de la web corporativa en las pequeñas y medianas empresas: un análisis de la usabilidad web

Content Provider	Semantic Scholar
Author	Dueñas, Pedro Pablo Marín González, Carmen Lasso De La Vega Franco, Juan José
Copyright Year	2016
Abstract	Internet and the Web have changed the way that companies communicate with their publics, improving relations between them. Also providing substantial benefits for organizations. This has led to small and medium enterprises (SMEs) to develop corporate sites to establish relationships with their audiences. This paper, applying the methodology of content analysis, analyzes the main factors and tools that make the Websites usable and intuitive sites that promote better relations between SMEs and their audiences. Also, it has developed an index to measure the effectiveness of Webs from the perspective of usability. The results indicate that the Websites have, in general, appropriate levels of usability.
Starting Page	431
Ending Page	444
Page Count	14
File Format	PDF HTM / HTML
DOI	10.5209/rev_ESMP.2016.v22.n1.52604
Volume Number	22
Alternate Webpage(s)	https://revistas.ucm.es/index.php/ESMP/article/download/52604/48357
Alternate Webpage(s)	https://doi.org/10.5209/rev_ESMP.2016.v22.n1.52604
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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