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Catching the "Local" Bug: A Look at State Agricultural Marketing Programs
| Content Provider | Semantic Scholar |
|---|---|
| Author | Onken, Kathryn A. Bernard, John C. |
| Copyright Year | 2010 |
| Abstract | The United States has experienced a rapid increase in consumer interest in purchasing locally grown foods. This trend has led to many changes in the food system. For one, from 1994 to 2009, there was a 201% increase in the number of operating farmers’ markets, with most featuring local products (USDA, AMS, 2009). Additionally, in 2007, over 12,500 farms marketed products through a Community Supported Agriculture arrangement, where for a predetermined fee consumers receive a portion of the local farm’s total harvest (USDA, NASS, 2007). The emergence of local can even be witnessed in the marketing activities of snack-food giant Frito-Lay, who in 2009 made “Lay’s Local” their primary promotional campaign. |
| Starting Page | 1 |
| Ending Page | 7 |
| Page Count | 7 |
| File Format | PDF HTM / HTML |
| DOI | 10.22004/ag.econ.93825 |
| Volume Number | 25 |
| Alternate Webpage(s) | http://ageconsearch.umn.edu/record/93825/files/2010106_1_.pdf |
| Alternate Webpage(s) | https://doi.org/10.22004/ag.econ.93825 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
