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An Eriksonian Approach to Consumer Identity
| Content Provider | Semantic Scholar |
|---|---|
| Author | Rathod, Sandra R. |
| Copyright Year | 2013 |
| Abstract | Rathod, Sandra R. Ph.D., Purdue University, December 2013. An Eriksonian Approach to Consumer Identity. Major Professor: Richard A. Feinberg. Ego development is the fifth stage in Erikson’s Lifecycle Development theory (1959) and is a major psychosocial stage beginning in adolescence and lasting into emerging adulthood. Past research based upon Marcia’s Ego Identity Status Paradigm (1996) has investigated a number of ideological and interpersonal domains relevant to one’s ego identity, however in today’s consumer societies, where what you have is at least as important is who you are or what you do, an Eriksonian approach to consumer ego identity (CEI) has never been broached. This study is intended to establish a reliable and valid measure of consumer ego identity based upon Marcia’s Ego Identity Status Paradigm (1966) and to investigate the relationship between one’s consumer ego identity (CEI) status and consumer behavior, specifically consumer decisionmaking. A sample of 320 students took part in the study. Participants completed the Extended Objective Measure of Ego Identity Status (EOMEIS-2; Adams, Bennion, & Huh, 1989) with a number of additional |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1137&context=open_access_dissertations&httpsredir=1&referer= |
| Alternate Webpage(s) | http://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1137&context=open_access_dissertations |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
