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Puerto Rico 2.0: La comunicación turística en la era digital / Puerto Rico 2.0:Tourism Communication at the Digital Era
| Content Provider | Semantic Scholar |
|---|---|
| Author | Vélez, Ivette |
| Copyright Year | 2016 |
| Abstract | ABSTRACT In a global scenario characterized by economic crisis, tourism could be seen as an opportunity for countries and cities to generate income, but it is necessary to promote tourism in innovative ways. Traditional media and social media have the task of bringing these destinations to tourists. According to Lopez, Del Fierro, Herrera and Diaz (2013) "Social networks provide amazing opportunities to reach more protection and universal coverage." (Lopez, Del Fierro, and Diaz Herrera, page 1) .As people know the tourist destination, they will have desire to visit. This research aims to describe the use of social networks used by the Tourism Company of Puerto Rico to present the country as a tourist destination. A content analysis was performed to the official account on Facebok and Twitter. The main objective was to discover whether social networks are used as a strategic tool for tourism communication, encouraging the participation of the public interested in traveling to Puerto Rico. The results indicate that the Tourism Company encourages communication with their audiences using social networks and uses innovative strategies to attract the attention of potential tourists. RESUMEN Ante un panorama mundial caracterizado por la crisis economica, se puede ver al turismo como una oportunidad para que paises y ciU000xdade;s generen ingresos, pero para que esto ocurra es necesario promocionar al destino turistico de forma innovadora. Los medios de comunicacion tradicionales junto a las redes sociales tienen la tarea de dar a conocer estos destinos. Segun Lopez, Del Fierro, Herrera y Diaz (2013) “Las redes sociales aportan posibilidades impresionantes de alcanzar mayor proyeccion y cobertura universal”. (Lopez, Del Fierro, Herrera y Diaz, pagina 1).Entre mas personas conozcan el destino turistico mayor sera su deseo de visitarlo. Esta investigacion pretende describir el uso de las redes sociales utilizadas por la Compania de Turismo de Puerto Rico para dar a conocer al pais como destino turistico. Se realizo un analisis de contenido a la cuenta oficial en Facebok y Twitter. El objetivo principal fue descubrir si las redes sociales son utilizadas como una herramienta estrategica para la comunicacion turistica, fomentando la participacion de los publicos interesados en viajar a Puerto Rico. Los resultados indican que la Compania de Turismo fomenta la comunicacion con sus publicos utilizando las redes sociales y usa estrategias innovadoras para llamar la atencion del turista potencial. |
| Starting Page | 247 |
| Ending Page | 256 |
| Page Count | 10 |
| File Format | PDF HTM / HTML |
| DOI | 10.37467/gka-revsocial.v5.388 |
| Volume Number | 5 |
| Alternate Webpage(s) | https://journals.epistemopolis.org/index.php/csociales/article/download/388/37 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
