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Sentiment Analysis Based on Appraisal Theory for Marketing Intelligence in Indonesia’s Mobile Phone Market
| Content Provider | Semantic Scholar |
|---|---|
| Author | Alamsyah, Andry Rahmah, Widita Irawan, Herry |
| Copyright Year | 2015 |
| Abstract | The growth of internet has prompt online marketing intelligence activities. Twitter becomes most popular social media in Indonesia and provides millions of text data. People share their opinion and emotions by their tweets. This phenomenon gives an opportunity to conduct a research for sentiment analysis. In this research we use appraisal theory that can analyze the emotions on the tweets according to basic descriptions on appraisal theory that include attitude, graduation and engagement towards products. We apply this theory in sentiment analysis using Bahasa Indonesia to determine and compare positive and negative sentiment of popular smartphone products in Indonesia, which is Lumia and Xperia. We perform calculation based on target and appraisal related, in the sentences level and the tweets level. The results of this research can be used as knowledge and consideration for business especially marketing intelligence field. Based on the calculations, Lumia have more positive results than Xperia. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.jatit.org/volumes/Vol82No2/16Vol82No2.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
