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Importance of wine festival characteristics in determining first-time and repeat visitors' festival experience
| Content Provider | Semantic Scholar |
|---|---|
| Author | Taylor, Ruth Shanka, Tekle |
| Copyright Year | 2007 |
| Abstract | This paper assesses festival attractiveness for first-time and repeat visitors to a food and wine festival held during April 2007, in the well renowned Swan Valley wine region on the outskirts of Perth, Western Australia. Data were collected from 116 randomly selected visitors attending the festival using an intercept approach at the major nodes of the festival. Overall, the majority (70%) were first-time visitors to the festival, but repeat visitors to the Swan Valley region (77%). The overwhelming majority were visiting the region not specifically for the festival (87%), and would have visited the region if the festival were not on during their visit (91%). The top five of the 19 attributes used to assess the attractiveness of the festival were wine tasting, food quality, location, timing, and food variety. First-time and repeat visitors differed on the attributes relating to the level of security and crowd control mechanisms available at the festival with first-time visitors exhibiting higher levels of satisfaction with the level of security and with crowd control efforts compared with repeat visitors. Results and implications are discussed and future research directions are proposed. |
| Starting Page | 58 |
| Ending Page | 63 |
| Page Count | 6 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://espace.curtin.edu.au/bitstream/handle/20.500.11937/16043/116756_5118_Tekle%201%20-%20ANZMAC%202007.pdf?isAllowed=y&sequence=2 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
