NDLI: La confianza y el compromiso como factores clave del éxito de las relaciones comerciales: una aplicación empírica en el sistema de franquicia

Content Provider	Semantic Scholar
Author	Fernández, Margarita Fernández
Copyright Year	2006
Abstract	In recent years the franchise system as a mode of expansion has increased in importance, being signifi- cant its economic implications on the market. Therefore, it is essential to pay special attention to the development of suitable relationships between the partners of the system, due to the fact that the franchise success depends on the establishment of lasting bonds between them. With this aim, this research attempts to develop and validate a model of successful franchise from a relational perspective, considering the main dyadic relationships constituting this sys- tem. The context selected for this study was franchise networks established in Spain. The research provides empiri- cal evidence of the influence that trust and commitment -which are aspects that describe the quality of the dyadic re- lationships- have on the performance of every relationship, as well as the influence of this performance on the ove- rall performance of the network, in terms of strategic and operational results.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://redaedem.org/articulos/123686207800.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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