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The Extent of E-Commerce Adoption among Small and Medium Enterprises in Nairobi, Kenya
| Content Provider | Semantic Scholar |
|---|---|
| Author | Mutua, Joshua M. Oteyo, Isaac Nyabisa Njeru, Agnes Wanjiru |
| Copyright Year | 2013 |
| Abstract | The study set out to determine the extent of e-commerce adoption in small and medium enterprises in Nairobi, Kenya. The target population for the study was small and medium enterprises with official premises within the eight (8) divisions in Nairobi County. The study is a descriptive survey; a sample size of 176 firms was used. Out of the 176 small and medium enterprises targeted, 163 firms responded translating to 93% response rate. The study was successful in determining the extent of e-commerce adoption in SMEs in Nairobi, Kenya. While ecommerce was found to provide strategic value to adopters, it was noted that a good number of SMEs in Nairobi had not embraced the technology. It was established that e-commerce is not widespread. 43% of all the firms surveyed had no functioning websites. 31% of the firms had static websites, while 22% of the firms had active websites that allowed interactive communication with customers. The study findings also indicate that over 80% of all firms surveyed did not have a specific e-commerce strategy. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.ijbssnet.com/journals/Vol_4_No_9_August_2013/11.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
