NDLI: Markanin Pazarlama Açisindan Önemi̇ Ve Tüketi̇ci̇ Terci̇hleri̇-memnuni̇yeti̇ Çerçevesi̇nde Otomobi̇l Sahi̇pleri̇ Üzeri̇nde Bi̇r Araştirma

Content Provider	Semantic Scholar
Author	Bişkin, Ferdi
Copyright Year	2010
Abstract	Kuresellesen pazarlardaki artan rekabet sonucu, urun sayisi da artmis ve bu urunleri birbirinden ayirma ihtiyaci meydana gelmistir. Bu nedenle saticilar hem urunlerini diger urunler-den ayirt etme hem de tuketiciye vaat ettikleri belli bir kalite duzeyini korumak acisindan markalama faaliyetlerine girismislerdir. Marka bir isim olabilecegi gibi, bir isaret, sembol, logo veya renk olabilir. Otomotiv sektorunde yasanan rekabet, firmalarin pazarlari cok boyutlu olarak ele almalarina yol acmistir. Otomobil tercihinde demografik, sosyal ve psikolojik faktorlerin incelenmesi ureticiler acisindan buyuk onem tasimaktadir. Bu baglamda bu calismada, arastirmayla ilgili kavramsal cerceve cizilecek ve belirli marka otomobil sahiplerinin, otomobilde marka tercihleri ve tercihlerinin memnuniyetlerine etkisinin olculdugu arastirmanin bulgulari degerlendirilecektir.
Starting Page	411
Ending Page	434
Page Count	24
File Format	PDF HTM / HTML
Volume Number	10
Alternate Webpage(s)	https://dergipark.org.tr/download/article-file/289128
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in