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A influência dos processos de desenvolvimento de produto no desempenho inovador das empresas
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ferreira, Antonio Geraldo Gomes |
| Copyright Year | 2007 |
| Abstract | The innovation has become an important subject for he corporations in the current economic environment, characterized by an intense competitio n f r markets, technologies and resources, and the Brazilian scenario is not differ ent. Companies struggle to understand the factors which could influence the innovation and it s complex dynamic in order to create or align its culture, its organizational structure and processes with the objective to harvest it. The innovation research it is not something new, a variety of academic articles and researches have been developed about it however, th e field still is a green field for research. The current work has the objective to contribute fo r the effort of a better understanding of corporation innovation, in special, what it is the influence of product development practices in the innovation performance and what it is the di fference in the use of practices between corporations with a more or less innovator profile. Around 50 managers, involved in product development activity at companies located in Brazil of different nationality and size, joined the research. Correlation and multivariate techniqu es identified which product development practices correlated with innovation metrics and, t he difference between companies more or less innovators regarding the use of these practice s. The establishment of a mechanism for gathering employers, suppliers and customers’ idea and one for assessing and selecting the best ones are extremely important in order to the c ompany identify and select the best technologies and markets opportunities. Others fact ors also highlighted by the research were the existence of an established methodology for exe cuting its projects inside the organization, the use of a multidisciplinary teams and the extern al collaboration, with its suppliers and customers. The executive level involvement, support ing project team, providing directives to it and playing a crucial role in the go-kill projects, also deserve some attention. Others practices however were not identified in the curren t research such as: the need of continuously keeping the project aligned with marke t information during the whole development cycle, process improvement mentality an d the creation of a launching plan, supported by a database contained information about pro otype tests, before the product introduction in a market. |
| File Format | PDF HTM / HTML |
| DOI | 10.11606/D.12.2007.tde-01102007-145334 |
| Alternate Webpage(s) | https://www.teses.usp.br/teses/disponiveis/12/12139/tde-01102007-145334/publico/dissertacao.pdf |
| Alternate Webpage(s) | https://doi.org/10.11606/D.12.2007.tde-01102007-145334 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
