Loading...
Please wait, while we are loading the content...
Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire
| Content Provider | Semantic Scholar |
|---|---|
| Author | Saidi, Sana Sellami, Mohamed |
| Copyright Year | 2011 |
| Abstract | This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.). |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://hal.archives-ouvertes.fr/hal-00650569/document |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |