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Faktor Brand Awareness Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Sepatu Merek Nike Tiruan Di Home Industry Cikupa Tangerang
| Content Provider | Semantic Scholar |
|---|---|
| Author | Yuliyzar, Ismayudin |
| Copyright Year | 2019 |
| Abstract | This study attempts to analyze the Brand Awareness Factor and Price Perception of Purchasing Decisions for Nike brand shoes at Cikupa Home Industry Tangerang. The sample of this study was 75 customer respondents from 300 customers. The method used is quantitative methods. Primary data collection was obtained from questionnaire collection. The analysis technique used is multiple linear regression analysis using Vesri SPSS 22 software. The results show that the partial variable of Brand Awareness (X1) is positively and significantly related to the Purchase Decision (Y). Price Perception (X2) has a positive and significant effect on Purchasing Decisions (Y). Simultaneously the Brand Awareness variable (X1) and Price Perception (X2) considers positive and significant towards the Purchasing Decision (Y). |
| File Format | PDF HTM / HTML |
| DOI | 10.31000/jmb.v6i2.1558 |
| Volume Number | 6 |
| Alternate Webpage(s) | http://jurnal.umt.ac.id/index.php/jmb/article/download/1558/998 |
| Alternate Webpage(s) | https://doi.org/10.31000/jmb.v6i2.1558 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
