NDLI: Supplier surfing : competition and consumer behavior in subscription markets

Content Provider	Semantic Scholar
Copyright Year	2005
Abstract	/ explore the practice of offering subscribers enticements to switch suppliers. This type of competition is natural in subscription markets for homogeneous goods and services. Efficiency is impaired because subscribers are induced to expend resources changing suppliers. Subscription markets are fully competitive only when three or more firms serve the industry. In this case, the price offered to switchers is below cost, while nonswitchers pay a premium. Each firm earns rent on its customer base, but zero expected profit on each new subscriber it attracts. When firms can track switching behavior, consumers may change suppliers in order to establish reputations.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://dukespace.lib.duke.edu/dspace/bitstream/handle/10161/2634/Taylor_Supplier_Surfing_Competition.pdf?sequence=1
Language	English
Access Restriction	Open
Subject Keyword	Activities involving surfing, windsurfing and boogie boarding Algorithmic efficiency Arabic numeral 0 Manufactured Supplies REM Sleep Behavior Disorder Reputation
Content Type	Text
Resource Type	Article

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