NDLI: Competitive strategies adopted by Insurance brokers in Kenya to enhance competitive advantage

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Competitive strategies adopted by Insurance brokers in Kenya to enhance competitive advantage

Content Provider	Semantic Scholar
Author	Otieno, Hillary Z.
Copyright Year	2015
Abstract	...................................................................................................................... xi CHAPTER ONE:INTRODUCTION .............................................................................. 1 1.1 Background of the Study ................................................................................................1 1.1.1 The Concept of Strategy ................................................................................2 1.1.2 Competitive Strategy ......................................................................................3 1.1.3 Competitive Advantage ..................................................................................4 1.1.4 Insurance Industry in Kenya ...........................................................................4 1.1.5 Insurance Broking Sector in Kenya ................................................................5 1.2 Research Problem ..........................................................................................................6 1.3 Research Objectives .......................................................................................................8 1.4 Value of the Study .........................................................................................................8 CHAPTER TWO:LITERATURE REVIEW ............................................................... 10 2.
File Format	PDF HTM / HTML
Alternate Webpage(s)	http://erepository.uonbi.ac.ke/bitstream/handle/11295/94138/Otieno_Competitive%20strategies%20adopted%20by%20insurance%20brokers.pdf?sequence=3
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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