NDLI: MARKETING DA INFORMAÇÃO: entre a promoção e a comunicação integrada de marketing

Content Provider	Semantic Scholar
Author	Amaral, Sueli Angélica Do
Copyright Year	2008
Abstract	It highlights the importance of studies and researches about information marketing by Information Science professionals although they resist adopting marketing as a philosophical and conceptual approach of information and knowledge management process. It shows information promotion and communication in organizations through marketing evolution and the conceptions of promotion, marketing communication and integrated marketing communication. It discusses the use of marketing terminology by Information Science professionals and it suggests information marketing adoption to enhance information units and their professionals’ performance in order to contribute for society evolution.
File Format	PDF HTM / HTML
Volume Number	18
Alternate Webpage(s)	http://repositorio.unb.br/bitstream/10482/13455/1/ARTIGO_MarketingInformacaoPromocao.pdf
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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