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Children’s recognition of advertisements on television and on Web pages
| Content Provider | Semantic Scholar |
|---|---|
| Author | Blades, Mark Oates, Caroline Li, Shiying |
| Copyright Year | 2013 |
| Abstract | In this paper we consider the issue of advertising to children. Advertising to children raises a number of concerns, in particular the effects of food advertising on children's eating habits. We point out that virtually all the research into children's understanding of advertising has focused on traditional television advertisements, but much marketing aimed at children is now via the Internet and little is known about children's awareness of advertising on the Web. One important component of understanding advertisements is the ability to distinguish advertisements from other messages, and we suggest that young children's ability to recognise advertisements on a Web page is far behind their ability to recognise advertisements on television. |
| Starting Page | 190 |
| Ending Page | 193 |
| Page Count | 4 |
| File Format | PDF HTM / HTML |
| DOI | 10.1016/j.appet.2012.04.002 |
| PubMed reference number | 22543303 |
| Journal | Medline |
| Volume Number | 62 |
| Alternate Webpage(s) | https://api.elsevier.com/content/article/pii/S0195666312001262 |
| Alternate Webpage(s) | https://www.sciencedirect.com/science/article/pii/S0195666312001262?dgcid=api_sd_search-api-endpoint |
| Alternate Webpage(s) | http://eprints.whiterose.ac.uk/92938/3/WRRO_92938.pdf |
| Alternate Webpage(s) | https://doi.org/10.1016/j.appet.2012.04.002 |
| Journal | Appetite |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
