NDLI: Stratégies communicationnelles et enjeux culturels sur Internet : La pagode, la cathédrale et le commerce du monde

Content Provider	Semantic Scholar
Author	Pascal, Catherine
Copyright Year	2005
Abstract	Par cette etude des sites institutionnels et commerciaux de Yahoo.chine, de la Bank of China et d'Air China en comparaison avec Yahoo.France, Banque de France, Air Francenous tentons de percevoir la representation internationale de la Chine et de la France, par le media electronique, Internet. Nous envisagerons comment la culture respective de la Chine et celle de la France croisent le media electronique Internet pour devenir outil de representation internationale a forte valeur ajoutee. L'Internet sert le commerce mondial de la monnaie en devenant monnaie representative et symbolique.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://archivesic.ccsd.cnrs.fr/sic_00001497/document
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

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