NDLI: Investigating the Effect of Persuasive Design on Online Users’ Persuasion Awareness

Please wait, while we are loading the content...

Investigating the Effect of Persuasive Design on Online Users’ Persuasion Awareness

Content Provider	Semantic Scholar
Author	Tangwaragorn, Pattharin Cenfetelli, Ronald T. Benbasat, Izak
Copyright Year	2018
Abstract	Due to the growth of Big Data and associated technologies, persuasion practices in online settings have been increasing. However, the use of technologies is a two-edged sword. Technologies can be used to influence users without their awareness of being pers귭, making them more vulnerable to such influence. Recently this concern has been more pronounced due to the revelation of Facebook's target ads sponsored by the Russian government during the 2016 US presidential election. Despite its importance, persuasion awareness has received less attention in IS research. As technologies have been embedded throughout online platforms and provided more insights about their users, there is a substantial possibility persuading users via the use of technology design. Thus, the likelihood of being pers귭 without awareness will increase. To this end, we aim to address the two specific research questions: What are key forms of persuasive design which influence online users' persuasion awareness? How does persuasive design form influence online users' persuasion awareness and behavioral responses? To answer these questions, we apply Persuasion Knowledge Model which explains persuasion awareness in the offline context and personalization literature to outline how online users perceive and respond to a persuasion attempt triggered by persuasive website design. Drawing on Decision Support System, we identify three forms of persuasive design in online settings—suggestive, informative, and supportive design. We expect that this research will provide a theoretical model to enhance understanding of online users' persuasion awareness and inform website designers to design websites which promote users' informed judgments and decisions.
File Format	PDF HTM / HTML
Alternate Webpage(s)	https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1019&context=digit2018
Language	English
Access Restriction	Open
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in