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Why is your crowd abandoning you? Exploring crowdsourcing discontinuance through the lens of motivation theory
| Content Provider | Semantic Scholar |
|---|---|
| Author | Soliman, Wael Rinta-Kahila, Tapani Kaikkonen, Joona |
| Copyright Year | 2019 |
| Abstract | A typical crowdsourcing platform connects organisations in need for workforce to individuals willing to work for a compensation. Considering that a motivated crowd constitutes a vital resource of such platforms, nurturing it becomes a crucial managerial consideration. Yet, little is known of why individual workers abandon crowdsourcing platforms after long periods of usage. Therefore, we set out to explore how crowd-workers' motivations change during a platform's usage lifecycle, from initial usage, to continued use, to its eventual abandonment. To this end, we conducted an in-depth qualitative inquiry into a popular crowdsourcing platform in the software-testing domain. Leveraging self-determination theory and IS use lifecycle as sensitising devices, we interviewed crowd-workers who had adopted, used, and eventually abandoned the platform. As a result, we propose a stage model in which individuals' extrinsic and intrinsic motivations emerge and interact over time, resulting in discontinued use. We provide implications to both theory and practice. |
| Starting Page | 467 |
| Ending Page | 477 |
| Page Count | 11 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://www.acis2019.org/Papers/ACIS2019_PaperFIN_099.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
