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Changing Consumer Experiences and Behaviors & the Role of the Marketer within Mobile Environments
| Content Provider | Semantic Scholar |
|---|---|
| Author | Bonoff, Jennifer |
| Copyright Year | 2019 |
| Abstract | Global proliferation of mobile technology and widespread ownership of mobile phones has ushered in a new era of behavior and patterns of consumption when using mobile phones. As a result, the way that we look at mobile consumption and its relation to the marketplace needs to be re-evaluated. As usage behaviors are being transformed, my research offers a better understanding of the consumption behaviors associated with using mobile devices in mobile environments. Through analysis of interview and mobile diary data, using liminality as a sensitizing theoretical framework, themes emerged that can help form a better understanding of how people consume and behave while using a mobile phone including Leisure Entitlement, Sociability, Anti-Structure, Communitas, Escapism, and Guilty Pleasure. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=2107&context=oa_diss |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
