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Intentional Web Presence: 10 SEO Strategies Every Academic Needs to Know
| Content Provider | Semantic Scholar |
|---|---|
| Author | Dunlap, Joanna C. Lowenthal, Patrick R. |
| Copyright Year | 2012 |
| Abstract | Key Takeaways • Scholars wishing to be seen as thought leaders in their discipline need to be intentional about how, when, and what shows up when someone uses a search engine like Google to search on their name or area(s) of research. • If Google cannot find a scholar's work or the work of the scholar's colleagues, department, or institution, then it is essentially irrelevant — even nonexistent — because people will not find, read, apply, or build on the work if they cannot locate it via a quick Google search. • Building a web presence is more than simply having a website and can make the difference in a scholar's visibility to the desired audience and opportunities for new projects and collaborations. Consider an exchange between colleagues: Professor G: “Remember that article I was waiting to come out? It was finally published. In a top-‐tier journal, but — after all that time — I don't think very many people will read it as it is already a bit passé. So frustrating. All I wanted to do was get the word out about my research project!” Professor M: “'Get the word out'? Hmmm. I've been blogging about my research for the last few years, since starting the new project. Good thing I have been because it's led to a number of presentation and collaboration opportunities, and I was recently asked to consult with faculty at another institution. All of my social networking activity is really paying off for me. I think we should talk more about this.” A little over a year ago The Chronicle of Higher Education published a piece titled “Creating Your Web Presence: A Primer for Academics.”1 We were excited to see some of the strategies Miriam Posner recommended for academics wanting to create and maintain a web presence. We had been doing many of the things Posner recommended, as well as a number of others. Thus, in many ways this article builds on Posner's piece but argues that faculty should be taking even more steps to build, maintain, and ensure that others can find their presence on the web. The first step in building a web presence is pretty simple — faculty put their content on the web.2 However, there is more to it than that. Faculty (and academics in general) should think about what they put on the web, where they put it, how they name and structure their content, and finally how they encourage others to read, use, link to, apply, and cite Preprint: To appear in EDUCAUSE Review Online. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | https://scholarworks.boisestate.edu/cgi/viewcontent.cgi?article=1059&context=edtech_facpubs |
| Alternate Webpage(s) | http://www.patricklowenthal.com/publications/Intentional_Web_Presence_10_SEO_Strategies_Every_Academic_Needs_to_Know.pdf |
| Alternate Webpage(s) | http://scholarworks.boisestate.edu/cgi/viewcontent.cgi?article=1059&context=edtech_facpubs |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
