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La aplicación del emprendimiento magro en países en vías de desarrollo
| Content Provider | Semantic Scholar |
|---|---|
| Author | Salazar, Sáenz Eduardo, Andrés |
| Copyright Year | 2014 |
| Abstract | Entrepreneurship is in essence a risk taking activity. It is inherent to any startup regardless of its size or origin. It may come from an independent entrepreneur, a corporate giant or anywhere in between. In order to make this activity less risky and therefore make it more viable, Eric Rise devised a theory that reduces the risk and helps organize a startup. Rise’s theory is based on the scientific method. Using the minimal viable product, and applying the experimental model to it can help solve problems in a much smaller scale making it a lot cheaper and effective to solve them. Never the less applying this theory in a developing country may pose some problems. This creates a need to tweak the method slightly to cope with the ever-changing environment of developing countries. Throughout the years several entrepreneurs and corporations have used similar methods to cope with risk, but Eric Rise turned that method in to a written and well-explained theory that can be applied in any field. In this text I’ve chosen an example of a company that changed the retail landscape in Ecuador permanently by inadvertently applying the idea of the lean startup. This text is a guide for any entrepreneur that may be interested in investing in a developing economy, and hopefully shed some light over how to reduce the risk while maximizing the chances of success. |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://repositorio.usfq.edu.ec/bitstream/23000/3198/1/000110523.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
