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Strategic planning at East African Breweries Limited
| Content Provider | Semantic Scholar |
|---|---|
| Author | Muriuki, Wangechi |
| Copyright Year | 2005 |
| Abstract | .viii CHAPTER ONE : INTRODUCTION. 1 1.1 Background. 1 1.2 East African Breweries Limited.4 1.3 Problem statement.7 1.4 Objective of the study.8 1.5 Significance of the study.8 CHAPTER TWO : LITERATURE REVIEW.9 2.1 The concept of strategy.9 2.2 Approaches to strategy formation. 10 2.3 Strategic management. 12 2.4 Historical development of strategic planning. 13 2.5 levels of strategic planning. 15 2.6 Strategic planning systems. 16 CHAPTER THREE : RESEARCH METHODOLOGY.20 3.1 Research Design.20 3.2 Data Collection.20 3.3 Data Analysis.21 |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://erepository.uonbi.ac.ke/bitstream/handle/11295/23028/Muriuki_Strategic%20Planning%20At%20East%20African%20Breweries%20Limited.pdf?isAllowed=y&sequence=3 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |